Yoke was founded by Jay Bigford and Alister Wynn. It was formed with the idea that our day job should not just be a means to earn our keep, but also an extension of our values that we keep close to our heart. This was the premise for Yoke.
Yoke is also built on strong foundations from years of experience in the digital industry and working with some of the UK’s best creative agencies, on a whole host global brands like Orange, Nokia, Disney and O2.
Claire Rosling – wordsmith and smiley face, assisting in the smooth running of Yoke Towers.
All the character illustration for this site was done by our talented friend Wei Ong, also known as Silent Hobo.
Our belief is that acting as a community rather than as individuals, our capacity and strength is greatly enhanced. We look to take on and support projects that strive towards this goal, to give something back and foster stronger ties with people, rather than looking for pure financial gains. This means that we are not just dotting the i’s and filling in the invoices, we actually, truly care about the success of your business.
Thinking about creative solutions to problems is an inherent part of who we are and what makes us tick. This means that you get a creative team who are constantly finding the best solutions to help you achieve your goals. Our approach has been shaped from working for some of the best agencies in the UK on some of the biggest global brands. We have a lot of energy to give and a lot of industry knowledge to share.
In fact we prefer to use the word ‘partner’ rather than client, in this context meaning: ‘Someone who shares a common interest or participates in achieving a common goal’. Our whole process is based on close collaboration with you so that your goals are met and that you feel a sense of ownership over the final result. It is a mutually beneficial partnership that will lead to rewards for everyone and hopefully a connection that goes beyond that of ‘agency’ + ‘client’.
We also collaborate with other service providers. We are a small, dynamic agency, offering the same high level of service that you get from larger, more expensive agencies. When the project demands it, we use our ties in the creative community and collaborate with the very best in the industry. Keeping it flexible like this means that you get the highest calibre service without the big agency price-tag.
Being the only home we have, we feel that we want to contribute to a shift in behaviour so that our planet, its people and creatures can continue to live here in relative harmony. What this means is using our resources more intelligently and making sure that everyone is given a fairer deal. We strongly believe this can be done which is why we want to work with those that have made a choice to lessen their impact on society and the world and contribute to positive change. We feel that as a digital agency the biggest impact we can make is exercising this choice and ensuring that our creativity finds a good home. Of course we do the little things as well like fueling ourselves with fairtrade organic coffee.
As part of this selective work ethic we operate a Creative Contribution policy. We offer our services to people or organisations we think are really trying to do something positive with their energies. We offer them without charge in order to help them to achieve their goals without the financial burden usually associated with our industry. Many smaller organisations do not have the budget to afford online marketing services and usually go without this channel of communication and outreach. For small charities and NGOs the internet provides a limitless source of fundraising and exposure potential, the like of which could not be afforded using traditional marketing methods. Our aim is to take our extensive knowledge and skills and help these organisations by giving them the tools they require to exploit this potential channel.
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©2013 Yoke yoke | Doing great things for good people.
